Marketing Plan Essay Example for Free

Marketing Plan Essay World Wide Wonderland is a theme and amusement park business offering world-class experience to families, students and foreign tourists around Negros Occidental. Being a theme park, we offer a variety of products. And since it is called â€Å"World Wide Wonderland†, the company will take you to the different parts of the globe. The organization’s major products would include the World Adventure Coaster, the European Castle Hotel and The Barangay Filipino Museum that can satisfy the customers’ recreational needs as they step into a whole new world of fun, information and adventure and that will serve as a fresh new way to enjoy the day with your families, friends and co-workers. World Wide Wonderland is renowned for their convenient and strategic location in Talisay City, Negros Occidental of which is a growing city in terms of economy in the tourism industry. Also synonymous are the services that provide high prices to go along with premium quality and the wide range of other offerings including restaurants, pools, zoos, information buildings, camping sites and many more that are available in the park’s enjoyable, stress-relieving and safeguarded settings. And through the company’s best efforts in promoting the products in print, radio, television, public relations and personal selling, this will increase the customers in large scales. Having those products, the company aims to provide a globally-renowned entertainment and bring delight to its valued customers especially families, students, and foreign tourists here in the Philippines. Other than that, the organization also wants satisfaction from its employees and, at the same time; focus on its environmental responsibilities. World Wide Wonderland has a World Adventure coaster targeting the youth (specifically students) to enjoy a tour like the customers are travelling to different countries around the globe. For its European Castle Hotel, the company targets families and unwinding professionals that wish to have an overnight stay in the said place. And lastly, the Barangay Filipino Museum that would mainly target foreign tourists so that these people can be informed about all of the facts of Negros and the rest of the Philippines. Differentiating the type of business service offered, from that of the competition, will assist not only in building the theme park as a whole, but will attract more customers, who require a higher level of quality service and recognition than they can receive from other tourist spots. This will provide World Wide Wonderland with an opportunity to step up as regards servicing families, students and tourists with a world-class experience. Satisfied guests are critical to the success of themed visitor attractions. The backbone to having satisfied guests is good management and this is what the company in doing. Unlike most companies, we introduce our customers with utmost care and support services. CURRENT MARKETING SITUATION (TRENDS) The theme and amusement park industry has been around for more than 50 years and, like any other industry, it has evolved through the years to help guests escape from real life, if not for a few hours, at least for a few moments on its attractions. The theme park market has reached maturity and as time passed by. There have been many trends over the years and as the decades went by, theme park operators began to realize that it was not just thrills that would keep bringing back their customers. Applying themes to their attractions would help as well. Sure, a person could build the fastest roller coaster, but if another person added a theme or story to it then you added a dimension to the attraction that made it unique. Putting a personality to a roller coaster ride thus became a trend that still holds today (Scopa, 2005). One of the trends that caught on was the acknowledgement that guests could easily become bored with an attraction or a theme park. To many people boredom is related to predictability. Many guests loved the anticipation of experiencing a favorite moment in an attraction, but there was always that need for adventure that would creep in as well. Nothing is more constant than change in attractions industry. The company is witnessing the transformation from theme parks into integrated resorts to cater to staycation trends wherein people would want to stay overnight in a certain place. Parks operators and manufacturers are also employing new strategies to focus on innovation and reinvestment in guest experience to serve increasingly discerning market. Moreover, theme parks take into consideration several parts of the society when making future plans like the socio-cultural aspects. The children, teenage subcultures and their families are increasingly powerful consumers so it is important that the company gives them world-class entertainment. On the contrary, people will grow older that is why we need attractions to encourage and entertain elderly people. Theme parks are an important part of the whole tourism and recreation industry. So they are connected to air, bus and car travel. These types of businesses must react environmentally friendly as far as possible. At least they will have to be involved in environmental organizations and conservation themes. All these parts which are decisive for the future of the business belong to the Macro environment of the company. Technology is getting more and more sophisticated. This is going to influence theme parks and their attractions in a crucial way. With the growing use of high technology products, theme parks will be constructed around virtual reality, simulations and spectacles creating conditions of hyper reality. Amusement park owners can have cost effective methods, reach hundreds more people, places photos of the park on their website and offer the ability to communicate with prospective customers in real-time, which consumers really like. Below is the summary of the main micro and macro environmental trends in Theme and Amusement parks. 1. Everything will be based on a scripted theme. The attractions reflect the theme and intensify it. 2. A diverse array of components assembled to produce a wide range of experiences. All the senses of the visitors should be attracted. With the help of lots of different attractions, they will make hundreds of various world-class experiences. 3. Theme parks will be converted into hotels, resorts, etc. 4. As the world changes, theme parks must act in an environmentally friendly way. 5. With the growing use of high technology products and online advertising, theme parks will be more exciting, sophisticated, vivid, and real. An amusement park usually has a wide variety of fun entertainment for the general public. Also called an amusement park, there are many thrilling rides and other activities for the whole family to enjoy. Most of these parks have rides available, small shops, animal attractions, arcades and lots of places for people to dine and drink. Generally, an amusement park will be at least 200 acres in size. Some of them offer hotel rooms and amenities so that people can stay indefinitely. There are usually fees for parking and admission. A theme park might be available all year long or it might open only during certain seasons. The main point of this business is to generate profits and the business will gain profits through its services offered. Fees from the entrance, food, establishments and sponsors who will be more than willing enough will make excellent profit so it can have good ROI. About 55% of the income brought in at an amusement park comes from the fees charged for admission. The rest of the profits are a result of the sale of food and products that people buy in the little shops. The profits for these parks depend primarily on how the economy is doing. Most of the rides at an amusement park are operated by computers now, so they are easier to take care of and do not need constant maintenance. This saves an amusement park owner a lot of money each year. Marketing for theme park owners, on the other hand, can cost a lot of money each year. A lot of these business owners use television marketing, direct mail marketing and radio ads for most of the marketing methods because these are the most effective advertising tools in promoting the business. Channel. The business involves both retail and wholesale but focuses more on wholesaling due to the fact that many other businesses revolve inside the theme park. The business focuses on wholesale to the fact that it sells goods or services to those buying for resale or business use. This would involve selling and promoting, buying and assortment building. Another is that many owners of amusement parks have switched channels on theme park marketing and have moved to Internet marketing. This kind marketing involves consumers that are now online; shopping, paying bills, buying products and looking for entertainment and vacation ideas. Profit The average profit margin for amusement and theme parks is at 5. 4 percent. The reason for such a low margin is the high cost of staffing, maintenance, and heavy capital outlay of operating such an attraction (Orlando Sentinel, 2010). The profit margin for these parks would be even lower if it werent for their seasonal hiring. With so many employees needed for administration, merchandise selling, ride operation, food and beverage and mechanical positions, the cost would be even higher if a full staff were kept year-round. That is why most of the theme parks offer prices that are expensive. Cost It is general knowledge that this would take a lot of effort, manpower, and most importantly money. From constructing the establishments and rides, to the food that the park will serve, and finally the people who will help the company bring joy to customers, they are all going to cost a lot of money. So, ultimately this theme park will need large amount of cash to use. SURVEY QUESTIONNAIRE AND RESULTS (Interviewed 50 respondents including students and adults inside and outside the university. This is a basis of market segmentation).

Paradise Found And Lost - Critique :: essays research papers

â€Å"Paradise Found and Lost† from Daniel J. Boorstin’s The Discoverers, embodies Columbus’ emotions, ideas, and hopes. Boorstin, a former Librarian of Congress, leads the reader through one man’s struggles as he tries to find a Western Passage to the wealth of the East. After reading â€Å"Paradise Found and Lost,† I was enlightened about Columbus’ tenacious spirit as he repeatedly fails to find the passage to Asia. Boorstin title of this essay is quite apropos because Columbus discovers a paradise but is unable to see what is before him for his vision is too jaded by his ambition. Although this essay is historically accurate it lacks important details, which might paint a different view of Columbus. Boorstin writes favorable of Columbus and depicts him as a heroic and determined figure who helped shape history, but he neglects to include Columbus’ unethical acts committed in the world that was not supposed to exist, the Americas. When Columbus first discovered the New World, he took care that the royal standard had been brought ashore and he claimed the land for Spain in front of all, including the indigenous population who had been sighted even before Columbus made landfall. According to the medieval concepts of natural law, only those territories that are uninhabited can become the property of the first person to discover them. Clearly this was an unethical act. Thus, the first contact between European and non-European worlds was carried out through a decidedly European prism, which ensured Spanish claim to the islands of the Americas. Faced with a co lony in an inhospitable area, the Spanish soon inaugurated the practice of sending regular military parties inland to subdue the increasingly hostile natives. Members of the indigenous population were captured and enslaved to support the fledgling colony. The object of Columbus’ desire changed from exploration and trade to conquest and subjugation. Boorstin eloquently writes of the depreciating mentality of Columbus and his hopes. As each voyage is unsuccessful in producing Oriental splendors or in establishing relations with the Great Kahn, it becomes harder for Columbus to persuade others to support his missions. His explanations become increasingly farfetched and they are lese and less received. The Spanish monarchs revoked his monopoly on the newly discovered region. He never waiver in his belief that he had found an alternate route to Asia. Columbus had found a paradise just not the one of his hopes and aspirations.

Kite Runner Essay Essay

Betrayal lingers like a curse, haunting its way into consciousness, injecting its poison of despair and loneliness. The action of Betraying is mostly associated with hate. However, there are some exceptions. Betrayal is not always done by evil people neither it is necessarily a closed end to a strong relationship between individuals. In khaled Hosseini’s novel The kite Runner, it is illustrated through character and setting the situations where betrayers were put under hard situations which causes them to commit actions that oppose their ethics. The goodness that exists in betrayers’ hearts in this novel indicates how everything can be betrayed, but hate could still be replaced by love. In the novel, the relationship status between individuals and the situations involved the betrayal were illustrated through character. Even though Baba betrayed his friend Ali when he slept with his wife, the relationship between Baba and Ali stayed the same due to Baba’s morality and love for his childhood friend. This is indicated when Baba said â€Å"He is staying here with us, where he belongs. This is his home and we are his family. †(Page 95). Throughout the novel, Baba is portrayed as generous, kind and loyal person. However, his betrayal to Ali created an oxymoron between his loyalty and betrayal. Despite his treachery to Ali, Baba’s morals continued to be alive and his love for Ali continued to be brotherly . In other words, the betrayal did not end the strong relation ship that was built between Ali and Baba throughout the years. This is because the actions committed by Baba don not reveal to his evilness or hate to Ali. It was the human desire that conquered his mind and led him to perform a disloyal action and a mistake that he paid the price for. Baba believed that there is always a chance for redemption and forgiveness as long is there is an existence of conscience. That is why he treated Ali as part of the family and insisted to have them living by him forever to prove that betrayal is not the death of loyalty. Also, Hassan’s reaction toward Amir’s betrayal shows that friendship and love beat betrayal and protects a strong relationship from collapse. Hassan demonstrates this when he confessed that he stole even though he did not as Baba asks â€Å"Did you steal that money and Amir’s watch† â€Å"Yes† Hassan replied. (page111). The heavy blow of betrayal was when Amir planted a watch and money in Hassan’s mattress to drive him away from his home. This was very harsh for Hassan but his innocence, devotion and sweet heart caused him to prevent the erasing of beautiful memories between two intimate friends. That is why he decided to admit something that he didn’t carry out. This proves the disloyalty is not the end of a strong relationship since Hassan kept respecting and loving Amir after he was betrayed by him. Furthermore, Amir’s betrayal to Hassan is not the result of Amir’s evilness or hate for Hassan, but it is the outcome of Amir’s felling of guiltiness. Therefore, the characters and in this novel changed the common idea that suggests how betrayal is done by sinful people which as result leaves the relationship in disappear. The novelist emphasizes the factors that cause people to betray each other despite their goodness though the setting. The story takes place in Afghanistan where Hazaras were persecuted which led Baba to betray both of Amir and Hassan by hiding the truth regarding their brotherhood. The suffering of Hazaras in Afghanistan is mentioned at the beginning in the book when the novelist said â€Å"Pashtuns had quelled Hazaras with unspeakable violence. †(page9). This quote indicates that anything associated with Hazaras was treated cruelly and forbidden in Afghanistan. That is why Baba could not admit that Hassan the Hazara is his son. If he told the truth, many conflicts could have developed and fanatical people in Afghanistan could have harmed Hassan. Baba’s conscience made him remember everyday that the biggest sin he has done is hiding the truth from people who have the right to know that truth. This indicates that Baba’s lie does not refer to his evilness, but it indicates his consciousness of the place he was surrounded in. In Afghanistan, blood at that time was everywhere and death of Hazaras was everyday’s scene. Amir became very upset after finding the truth. Nevertheless, the betrayal caused by Baba did not lead Amir to hate his father, but he tried to seek reasons for why his dad has done that. Moreover, the miserable and most exclusive betrayal of Hassan in the novel done by Amir signifies how even if the betrayal destroys the victim, the betrayer might not be evil and the victim could still have no hate for the betrayer. This is shown when Amir said â€Å"Everywhere I turned, I saw signs of his loyalty, his goddamn unwavering loyalty† (page 94). Amir watched Hassan becoming raped by Assef and does nothing to stop it. This is the biggest betrayal in the novel that left both Amir and Hassan in the dark side. However, the location of the raping scene greatly contributes to the betrayal’s status. The raping scene was set up in a place where only Asssef and his friends were standing in the alley at the time of sunset while they were abusing Hassan. The terrifying setting of the scene led Amir to be afraid that if he steps in, they would harm him. So, Amir decided to escape and betray Hassan by leaving him alone facing the disaster. Even thought it was a horrible betrayal, this does not point out to Amir’s evilness or hate . It is the setting that influenced Amir’s reaction. Besides, the betrayal was not the end of their friendship. Hassan kept being loyal until the last minute, and his loyalty was seen everywhere in Amir’s eyes even after the raping event. Redemption and fogginess were the keys of the continuous brotherly love between Amir and Hassan. In summary, it is evident that the places events occur in could be the reason for actions that oppose the individuals’ goodness. In conclusion, the novel The kite Runner incorporates Character and setting to prove that for every betrayal there is a cause, and every betrayer has reasons for their actions. The novelist conveys that betrayal must not be categorized under antipathy. The end of the novel indicates that redemption could solve the problem no matter how complicated it is. Anything may be betrayed, anyone may be forgiven, but not those who lack the courage of their own greatness. Strong relationship and love can solve any problem. There is no love without forgiveness, and there is no forgiveness without love. Therefore, disloyalty is not the path toward hate.

Han And Roman Perspective Of Technology - 1375 Words

Han and Roman Perspective of Technology The Han and Roman people were two different societies during the classical period. The documents highlighted Han and Roman attitudes towards technology. The Han documents displayed excerpts from it’s people that explain how the Han people relied on technology daily and respected the inventors of the technology. The Roman documents portrayed the Romans weak reliance on technology, however they do emphasize a beauty to the aesthetic side of technology. Han China’s attitude towards industrial as well as labor driven technology was much more open and appreciative than Rome’s attitude. Rome’s attitude was influenced by their more social class-driven society, which causes more negative attitudes towards labor driven technology. Han people had a positive and supportive attitude about technology. To start, a Han government official (Document 1) states â€Å"I request that you establish water conservation offices in each dis trict and staff them with people who are experienced in the ways of water.† In this quote, he shows that technology is an essential part of the empire. This government official has a leadership role and uses technology as an essential resource to ensure the safety of the empire. In document 2, another Han government official, Huan Guan, implies that technology is essential. The official states that technology is essential to peasant production. He also doesn’t support the government s actions in forcing peasants to use iron,Show MoreRelatedSimilarities Between The Han And Roman Empire1027 Words   |  5 Pages The Han and Roman empire were both built with the hard work of the laborers. The laborers being the common people of the Empire. Both the Han Dynasty and the Roman Empire had different outlooks on how the common folk influenced their societies technology. 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