Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 words

Marketing Communication Plan - Essay ExampleObjectives for Future In order to sustain the organisations reputation and to enhance it in the future, they will need to launch new and innovative campaigns in target nations that real have problems, which affect a major share of the population. By doing this, Oxfam can garner a lot of media as sound as public precaution that will further promote their good will on a global level. In the recent years, the youth oriented programs of the organisation have attracted forethought and they are receiving good support for such endeavours. These campaigns are being promoted through Youth Action Group, which provide youngsters to be innovative and orient their actions for fighting against issues that liaison to them and thus come under the umbrella of active global citizens (Teachers Guide A Guide to Support Youth Action Groups, n.d.). Developing nations do pop the question a wide range of options for action with regard to improving the qualit y of life of youngsters, solving a variety of problems that they encounter, providing them better educational and employment avenues and so forth Thus, it transpires that the best strategy at this juncture for Oxfam is to focus their attention to some major problem in a developing nation that will propose the scope for excellent PR work. In order to sustain their reputation as a noble profile charitable organization, Oxfam needs to focus on the problems on developing nations and take action for supporting the novel causes in those countries. This will enable them to tap the potential of garnering support from these countries as well as create an impression in the international community that the organization is intervening with the real problems that need to be tackled in the modern day. There are umteen countries in the world where resources are plenty and human talent is available in abundance. However, due to a lack of a proper sense of committal or the absence of resourceful leadership, many aspects may get ignored thus causing internal problems in the country. Organisations like Oxfam have a notice role to play in such nations and by doing so, they will be offering valuable services to such countries. In order to raise pecuniary resource and promote their reputation as a short term objective, one of the ideal strategies will be to fix a novel price for the Oxfam day of remembrance Party and Gathering and to promote its sale through active campaigns, with the propaganda focused on the key issue for which the income will be spent on. In addition, a fund raising endeavour can also be made on the day of the event, with some specific offer as media coverage or advertisement for the donors to the cause. Similarly, parties can also be organized in major cities of the country where the focus campaign is to be conducted, wherein similar special offers may be floated to industries and other interested parties. Thus, Oxfam will be able to generate high revenue s from the Annual Party and Gathering. Target India is a developing nation, with its economy poised for high growth and it is also one of the major destinations for foreign investment as the country has a high potential for achieving sustained growth and development (Current province of the Indian Economy A Balancing Act, 2012, p.7). The country, despite being agriculture based traditionally, has a lot of industries both in manufacturing and service areas as well as other